The "Millennials" (socio 1)

Fuente: http://bit.ly/1liqQ56

The reason why we chose the millennials, who are a type of young tourists, is because this group of people represents completely the consumers of Airbnb. As most of you know, Airbnb is a platform and an application which offers accommodation in a flat from locals. This provide to the tourist the experience to live like a local of the city they are visiting and save some money because maybe a hotel is too expensive.  

The desire to live a different experience is the main propose for a millennial when they travel, and there is when Airbnb and the millennials connect perfectly well, being Airbnb a provider of the experience to live like a local for a low price.

We have to keep in mind that a millennial cares about saving money but they care much more about to live something different and extraordinary. We are talking about a completely new generation who change the whole idea of travelling and they also are a generation full of tools on hand with the smartphone and the digital world, with all the different options and detail information about everything, we are talking about people who know exactly what they really want, which is live deeply all the experiences as they can.

After having said this, we can understand a little bit better the reason why we pick this group of tourists, and is because  we cannot perceive Airbnb without their millennial consumers, who are a big part of the users in their industry.